One Device. Seven Audiences. One filmmaker.
Your innovation speaks one language. Your audiences speak seven:
Surgeons want clinical outcomes, technique, and peer validation, not a sales pitch
Patients need to understand what this device means for their life, in language they trust
Sales Teams need proof that closes, not showpieces they can't use in the field
Hospital Administrators need the cost-per-outcome math that survives a value analysis committee
Investors need to see what the pitch deck can't show: the device working, and the conviction behind it
Conference Attendees give you three seconds on the expo floor
Social Audiences demand something worth sharing, not skipping
We speak all seven languages. In one voice.
Nothing here comes off the rack. The strategy is worked out for your device before anything is filmed, and the music is written for it. One filmmaker carries it from the first question to the final piece. All from one strategic production. And when it’s finished, every frame and every file is yours.
Bay State Creative was founded by Matt Cohen, a filmmaker for 17 years, the last decade in medical devices. He carries the whole story himself: the strategy, the writing, the directing, the edit. NYU film school taught him to make “the part everyone remembers,” the part that matters most. Everything he makes is built around it.
