One Device. Seven Different Stories.
Your innovation speaks one language. But your audience speaks seven:
Surgeons want clinical outcomes, technique, and peer validation - not a sales pitch
Patients need to understand what this device means for their life, in language they trust
Sales Teams need ammunition that closes, not showpieces they can't use in the field
Hospital Administrators need the cost-per-outcome math that survives a budget committee
Investors need to see traction, TAM, and a team worth betting on
Conference Attendees give you three seconds on the expo floor
Social Media demands something worth sharing, not skipping
We speak all seven languages. Most agencies speak one or two.
We don't make 'a product video.' We build your content ecosystem — surgeon testimonials, patient stories, investor content, sales enablement, clinical education, conference reels, social — all from one strategic production. Each piece speaks the exact language its audience responds to.
One device. Seven different stories. All strategically aligned.
Bay State Creative was founded by Matt Cohen — 17 years in video production, the last decade focused exclusively on medical devices. NYU film school taught him that endings are everything: the part your audience remembers is the part that matters most. That principle drives every production.
